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First impression: How to distinguish good design from bad" is an immersion in the world of design that will help you develop a critical perception and ability to analyze the design around you. The author offers readers a set of practical tools and methods for evaluating design based on its functionality, aesthetics and ergonomics.

Through many examples and illustrations, the book lets you know which elements make up a good design, and what should be looked for to distinguish it from a bad one. You will learn about the basic principles of composition, color, typography and many other aspects of design that affect the perception and effectiveness of the project.

First Impression not only teaches you how to properly evaluate design, but also helps you understand what principles underlie successful visual communication projects. This is a necessary book for anyone who is interested in design, web development, marketing or simply wants to improve their perception of the world around them.

Product characteristics

ISBN - 978-966-942-125-8
Weight - 170 g
Binding type - Soft
Year of publication - 2017
Number of pages - 144
Status - New
Type of printing paper - Offset
Language of publication - Ukrainian

Price for 1 piece 2.26 USD

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