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In "Competitive Strategy," Michael Porter presents the basic concepts and tools for conducting industry and competitor analysis. It looks at the five forces of competition that determine the structure of an industry and explains how these forces can affect the profitability and success of an enterprise. Porter also discusses various competitive strategies such as cost leadership, differentiation, and focus, and explores their advantages and disadvantages.

Through examples and real-world cases, the author helps readers understand how to apply competitive strategy concepts to their own business. It details methods for analyzing competitors, including identifying their strategies, strengths and weaknesses, and potential threats and opportunities. In addition, the book offers recommendations for the formation and implementation of competitive strategies that will allow the organization to achieve long-term success in the market.

"Competitive Strategy" is not just a book, but a source of valuable knowledge and practical tools for anyone interested in developing a strategy for their business or organization. By following the advice and recommendations of Michael Porter, you can build competitive advantages and achieve success in a dynamic and competitive market environment.

Product characteristics

Number of pages - 424
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 8.54 USD

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