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In this book, the author considers the phenomenon of "9.99" as one of the most common and effective methods of attracting consumers. It explores how pricing tactics affect consumers' perceptions of a good and what psychological mechanisms are behind the phenomenon.

Readers will learn about how companies use pricing to drive sales, manage demand and create the impression of a good deal. The author offers an analysis of specific examples and studies that will help readers understand what factors influence their purchasing behavior and how they can be used to achieve business goals.

"9.99: The Fair Price Myth" is not only a book about marketing and sales, but also about the psychology of consumer behavior. It is intended for a wide audience, including entrepreneurs, marketers, economists and anyone interested in the secrets of a successful business and the impact of pricing on our lives.

Product characteristics

Number of pages - 344
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 5.53 USD

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