Main / BOOK Shop / Adult books / Business literature

In the book "Purpurova Cow," Seth Godin encourages readers to think outside the box and go beyond the traditional approach to business and marketing. He argues that in today's information and supply-rich world, creating a product or idea that enthuses and excites consumers is key.

The author emphasizes the importance of creating a product that will be a "purple cow" - unique and memorable. It looks at the principles that underpin the creation of such products and also offers practical advice on how to implement them. Godin helps readers figure out how to differentiate their product in the marketplace, make it attractive to the target audience, and create a marketing strategy to help communicate it to consumers.

"Purple Cow" is not just a book about marketing, it is a guide to creating products that can change the world and capture the attention of consumers. It will help you redefine your ideas about business and marketing, discover new opportunities and inspiration for creative approach to your business.

Product characteristics

ISBN - 978-617-7552-57-3
Year of publication - 2018
Number of pages - 168
Status - New
Language of publication - Ukrainian
Binding type - hard
Subjects - Educational books/ rozvivayuchі books
Paper surface type - offset
Type of printing paper - offset

Price for 1 piece 4.14 USD

No reviews.