Main / BOOK Shop / Adult books / Business literature

Infectious: The Psychology of Viral Marketing" is a fascinating dive into the world of marketing psychology secrets that will help you master the techniques you need to create infectious content and capture the attention of your audience. The book's author, Jona Berger, analyzes why some products, ideas or videos go viral when others go unnoticed and suggests key principles that underpin successful viral marketing.

Through case studies and academic research, Berger reveals the secrets of creating content that gets people talking about your product or idea and sharing it with others. He discusses the importance of emotional engagement, social validation, surprise, and other factors that can make your content infectious and appealing to a wide audience.

"Infectious" isn't just a book about marketing. This is a study of psychology and social dynamics that will help you understand how to create content that will attract attention and elicit reactions. This book will be useful to everyone who works in marketing and advertising, as well as for those who are interested in the psychology of influence and perception.

Product characteristics

ISBN - 978-617-7279-12-8
Binding type - Hard
Year of publication - 2015
Number of pages - 200
Status - New
Language of publication - Ukraїnsky

Price for 1 piece 8.79 USD

No reviews.