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Cultural Map" is not just a book, it is a set of keys to understanding and overcoming cultural differences in the world of business. The author, Erin Meer, an expert in intercultural communication, offers readers a unique approach to exploring and adapting to different cultural contexts that will help shape successful strategies for doing business with partners and colleagues from different cultural environments.

In the book you will find practical tips and real cases from business practice that will help you master the basic principles of effective intercultural communication. You will learn how to recognize and rethink cultural stereotypes, how to effectively build communication and cooperation with representatives of different cultural groups, and how to successfully resolve conflicts arising from cross-cultural differences.

The Cultural Map will become your reliable partner in traveling through the diverse cultural spaces of business, help develop your cultural competence and become a successful leader, able to effectively work in multinational team structures and achieve your goals in different cultural environments.

Product characteristics

Number of pages - 224
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 5.53 USD

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