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The author of Win-Win Strategy offers readers in-depth analysis of key aspects of strategic management. He examines the process of developing a strategy, starting with analyzing the external and internal environment of the company, determining goals and priorities, and ending with the development of specific strategic plans and activities.

The book describes various approaches to strategic management, including traditional models such as SWOT analysis and Porter strategies, as well as modern techniques such as design thinking and scenario analysis. The author reviews examples of successful strategies from various industries to show which approaches and tools can be most effective in specific situations.

A "win-win strategy" not only helps readers understand the fundamentals of strategic management, but also provides them with practical tools and guidance to develop their own strategies that can ensure their company's competitive advantage and long-term success.

This book addresses both students and professionals in business and management, as well as entrepreneurs and executives who are interested in creating effective strategies for their organizations.

Product characteristics

Number of pages - 256
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 5.28 USD

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