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The book "Understanding the proposals: How to create products and services that customers want" is an integral resource for everyone who seeks to create successful business offers. The authors offer readers an in-depth analysis of what makes a product or service attractive to consumers and how they can be tailored to meet changing audience needs and expectations.

The book presents various methods and tools for analyzing the market and studying customer needs, including market research, surveys, data analytics, and design thinking. The authors also share strategies for creating unique products and services that stand out from competitors and meet the real needs of the audience.

The book also discusses the importance of feedback and testing concepts early in development to minimize risks and improve the quality of the final product. The authors offer practical tips for implementing an iterative development process and finding optimal business solutions.

Whether you're a budding entrepreneur or an experienced businessman, Understanding the Offerings will help you understand how to create products and services that truly attract and satisfy your target audience. This is not just a book, it is a tool for the successful development of your business.

Product characteristics

ISBN - 978-617-7513-32-1
Binding type - Soft
Year of publication - 2018
Number of pages - 324
Status - New
Language of publication - Ukrainian
Publisher - Our Format
Paper surface type - offset

Price for 1 piece 15.07 USD

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