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In "The Story of IKEA: From Small Store to Global Phenomenon," the author reveals unique aspects of the company's strategy and philosophy, starting with its humble roots in a small Swedish town. You will learn about how Ingvar Kamprad, the founder of IKEA, managed to create a brand that has become a symbol of accessibility, quality and style for millions of people around the world.

Reading this book, you will plunge into the atmosphere of the first IKEA stores, get acquainted with their unique design and concept of self-service. The author will tell you about key moments in the history of the company, including the launch of the first catalogs, expansion into international markets and the creation of your own designer furniture line.

IKEA History is not only a success story, but also lessons in business and entrepreneurship. The book analyzes the strategies and tactics that have allowed IKEA to become one of the leaders in the furniture industry and maintain this status for many decades.

This book is intended both for fans of the IKEA brand and for everyone who is interested in the history of the development of large global companies and their impact on the modern economy and culture. "The Story of IKEA" is a fascinating journey through an exciting story of success and innovation.

Product characteristics

Number of pages - 332
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 4.90 USD

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