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In the book "Laws of Infection," the author takes the reader through a fascinating journey of international social phenomena, revealing the patterns underlying them. He explains why some ideas or trends penetrate society with incredible speed, and then fade away just as quickly.

Through the analysis of examples from various fields - from advertising and marketing to cultural movements and political campaigns - the reader learns what factors determine the success or failure of the spread of phenomena. The book not only explains the laws of infection in a broad sense, but also offers practical insights for those who want to create or manage the process of disseminating ideas.

"Laws of Infection" invites readers on a fascinating journey into the world of social phenomena, opening up new perspectives for them in understanding the mechanisms of influence and communication in the modern world.

This book will be useful to anyone interested in psychology, sociology, marketing and communications. It will become a source of inspiration and knowledge for those who seek to understand how to influence the world around them and create sustainable and successful social phenomena.

Product characteristics

Number of pages - 368 pcs.
Language of publication - Ukrainian
Age group - Adult.
Cover - Hard

Price for 1 piece 6.28 USD

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