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Brand Influence" is a deep dive into the world of marketing and neuroscience that reveals to the reader the secret mechanisms behind successful brands. The authors of this book demonstrate how our perception of brands is determined not only by our rational decisions, but also by the neurological processes in our brains.

Through many studies and practical examples, the authors show how brands can use neuroscience to create strong and emotionally appealing images. They explain what mechanisms affect our perception of branded symbols, colors, sounds and fragrances, and how this knowledge can be used to create effective marketing strategies.

This book will help you understand how our brains work when interacting with brands, and how this knowledge can be used to improve your marketing campaigns. It opens up new opportunities for you to create strong and sustainable brands that can win the hearts and minds of consumers.

"Brand Impact" isn't just a book about marketing, it's about immersing yourself in the world of neuroscience and understanding how our brains shape how we feel about brands. It will be useful for both marketing professionals and anyone who is interested in the psychology of consumer behavior and wants to know how to create a brand that will truly remain in the memory of consumers.

Product characteristics

ISBN - 9789669829375
Binding type - Hard
Year of publication - 2023
Number of pages - 384
Status - New
Language of publication - Ukrainian

Price for 1 piece 9.55 USD

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