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Behavioral Economics: Why People Act Irrationally and How to Capitalize on It" is a fascinating dive into the world of decisions and choices that are made by our minds, sometimes against logic and rationality.

The authors of this book invite readers to dive into an analysis of what factors influence our behavior and lead to decisions that may seem unreasonably irrational. They consider various aspects of behavior, including emotions, bias, perceptual distortion, and other psychological phenomena that can influence our choices.

Through the pages of this book, you will learn about the importance of understanding behavioral aspects in economics, finance, marketing and other areas of life. The authors propose methods and strategies that allow knowledge of behavioral economics to be used to achieve better outcomes in different fields of activity.

"Behavioral economics" will not only become a source of knowledge about our behavioral patterns, but also a guide to putting this knowledge into practice. Immerse yourself in the fascinating world of our minds and behaviours with this book and take a new perspective on how we make decisions and how the process can be used to our advantage.

Product characteristics

ISBN - 9786177973934
Binding type - Hard
Year of publication - 2021
Number of pages - 464
Status - New
Language of publication - Ukrainian
Publisher - Our Format
Paper surface type - offset
Type of printing paper - offset

Price for 1 piece 10.05 USD

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