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The book "Playing Brands" by Alexey Filanovsky is not just another branding guide, it is a comprehensive guide to help you figure out how to create and develop a strong brand that can compete in the market and attract consumer attention.

The author offers readers a unique approach to branding based on game principles. He suggests considering brand creation and development as a game in which strategies, tactics and techniques must be applied to achieve market victory. This makes the study of branding fun and allows you to better understand its essence.

The book examines such key aspects of branding as identifying the target audience, developing unique positioning, creating a visual brand identity, and promoting and selling. The author provides many practical tips and examples that will help readers better understand and put their knowledge into practice.

This book is suitable for both beginners and experienced marketing and branding professionals. It will help you improve your skills in brand creation and development, as well as learn how to succeed in a saturated market. Immerse yourself in the world of branding with the book "Brand Game" and open up new horizons in your business!

Product characteristics

ISBN - 978-617-7730-41-4
Year of publication - 2019
Number of pages - 176
Status - New
Language of publication - Ukrainian
Publisher - Our Format
Subjects - Educational books/ rozvivayuchі books
Paper surface type - offset
Type of printing paper - offset

Price for 1 piece 4.14 USD

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