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The Starbucks Story: It Started with a Cup of Coffee" is a gripping narrative of the amazing journey of becoming one of the world's most famous brands. In this book, Howard Schultz, the founder of Starbucks, shares his memories and talks about how he turned a small coffee shop into a global enterprise that embodies the idea of ​ ​ coffee culture.

Through stories about his personal experiences and fascinating stories about building a brand, Schultz looks at key moments in the development of Starbucks, from its humble beginnings in Seattle to its worldwide success. He discusses the company's impact on coffee culture and the restaurant business, and shares his vision for the future of the brand.

"The Starbucks Story" isn't just a book about business. This is a story about passion, entrepreneurship and willpower that allows you to overcome obstacles and reach incredible heights. This book will be of interest to everyone who is passionate about business, marketing and success story, as well as those who want to learn more about how the global brand is created and developed.

Product characteristics

ISBN - 978-617-7388-73-8
Binding type - Hard
Year of publication - 2017
Number of pages - 408
Status - New
Language of publication - Ukraїnsky

Price for 1 piece 4.90 USD

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