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The audiobook "Kotler Marketing" from Philip Kotler is a deep and comprehensive guide to the basics and modern approaches in marketing. In this book, Kotler shares his proven methods and concepts that have become a standard in marketing. The focus is on key aspects of marketing such as market analysis, segmentation, positioning, strategy and tactics development, and application of current technologies and trends.

Kotler considers different approaches to creating effective marketing strategies and brand management using case studies and market research. The audiobook will be useful for both experienced marketers and beginners looking to improve their knowledge and skills in this dynamic field. This work provides listeners with valuable insights and practical recommendations that can be applied in a real business environment.

• By Philip Kotler

• Name: Kotler Marketing

• Format: Audiobook

• Genre: Business, Marketing

• Content: Basics of marketing, strategies, tactics, modern trends

• Duration: Depends on audiobook version

• Language: Russian

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