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In the audiobook "The Psychology of Influence," Robert Chaldini explores the underlying mechanisms that cause people to say yes. Based on extensive research and experience, Caldini reveals six principles of influence: reciprocity, commitment and consistency, social proof, authority, sympathy and scarcity. These principles can be used to improve negotiation, marketing, and personal interaction skills. The book provides real - life examples and practical suggestions to help students apply their knowledge in various areas of life.

• By Robert Chaldini

• Title: Psychology of Influence

• Genre: Psychology, Business

• Duration: Approximately 8 hours

• Format: Audiobook

• Publisher: Unknown

• Narrator: Unknown

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